Brand Identity & Visual Design for RIA
Client: Rakennusinsinöörit ja -arkkitehdit RIA ry, 2026
The visual identity was unified and updated to meet today’s communication needs. The goal of the implemented materials was to provide effective tools for communication while building a cohesive public image for the organization — one that resonates with both students and professionals already in working life.
The RIA logo, originally designed by Olof Eriksson in 1971, was preserved largely unchanged. Minor refinements, a technical update, and additional logo versions for different applications were created to support modern usage needs.
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Working with Aino was enjoyable, prompt, and flexible. Aino is efficient and always keeps to schedules. The outcome of the project met my expectations.
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The new brand look and its accompanying materials streamline day-to-day work. It is now easy to create posts and materials for different channels with a consistent visual identity, and to therefore be a recognizable presence regardless of the channel.
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Yes, I would recommend Aino's services to others — for her reliability and professionalism. Working with Aino is enjoyable, prompt, and flexible. Aino is efficient and always keeps to schedules. You can trust Aino's workmanship and visual eye!
— Elina Lampela, RIA ry